Our Story

Two sisters. One bracelet at a time.

I’m Julie—and ever since I can remember, charm bracelets have been a part of my life.
Growing up in California with my little sister Judy, we found joy in the smallest things—especially the tiny, magical world of Italian charm bracelets.

To us, they weren’t just jewelry. They were our secret language. A lucky star for my first school play. A puppy charm for the day Judy named our family’s dog. Each charm held a story. And every time we swapped or shared one, it felt like we were passing on a little piece of ourselves.

We would sit on the floor for hours, lining up our bracelets, doodling new charm ideas in our journals, and dreaming of the day we could design our own.
That dream stayed with us as we grew.

Today, we’ve turned those memories into something real. I’m now a designer, and together, Judy and I built charmsdiy—a space where we can share our favorite moments, one charm at a time.

At charmsdiy, every charm is inspired by real emotion—a celebration, a friendship, a spark of joy. We hope you’ll find one that feels like your story, too.

Thank you for being here. Let’s build something beautiful—together.

Love,
Julie & Judy

30+

Trusted Worldwide

Loved by 50,000+ customers across 30+ countries.

95%

Customer Satisfaction

95% of our customers love their CHARMSDIY bracelets!

70%

Cherished & Collected

70% of customers return to add new charms to their stories.